图书馆研究

图书馆研究 ›› 2020, Vol. 50 ›› Issue (2): 57-61.doi: 10.3969/j.issn.2095-5197（2020）02-0057-05

• 信息资源服务 • 上一篇    下一篇

全国图书馆文化创意开发联盟营销策略研究*

叶焕辉   

  1. 河源职业技术学院，广东 河源 517000
  • 收稿日期:2019-10-31 出版日期:2020-06-18 发布日期:2020-06-18
  • 作者简介:叶焕辉（1985-），男，馆员，硕士，研究方向：图书馆服务。

National Library Cultural and Creative Development Alliance Marketing Research

YE Huan-hui   

  1. Heyuan Polytechnic，Heyuan 517000，China
  • Received:2019-10-31 Online:2020-06-18 Published:2020-06-18

RichHTML

3

PDF (PC)

435

赞

摘要： 为了弘扬中华优秀文化，促进社会经济发展，全国图书馆文化创意开发联盟促进了我国图书馆文创工作向前发展。文章对“全国图书馆文化创意开发联盟”分别从线上和线下两个渠道进行深入研究，并提出重视文创产品的营销、多样化拓展营销渠道和推广方式、与外部机构联合、培养专业文创产品营销馆员等建议。

关键词: 图书馆联盟；文创产品；市场营销

Abstract: In order to promote the excellent Chinese culture and promote social and economic development,the National Library Cultural and Creative Development Alliance promoted the development of the cultural creation work of our library.The article conducted in-depth research on the alliance from the online and offline channels respectively,and proposed corresponding development proposals，such as pay attention to the marketing of cultural and creative products，diversify and expand marketing channels and promotion methods,cooperating with external organizations to train professional cultural and cultivating product marketing librarians.

Key words: library consortium；cultural and creative products；marketing

中图分类号: 

  • G252.9