图书馆研究 ›› 2018, Vol. 48 ›› Issue (6): 112-117.

• 用户研究与教育 • 上一篇    下一篇

基于吉林省图书馆微信公众号服务的读者调研分析 *

郭山   

  1. 吉林省图书馆,吉林 长春 130028
  • 收稿日期:2018-09-25 出版日期:2018-11-30 发布日期:2019-05-09
  • 作者简介:郭山(1981-),女,馆员,研究方向:图书情报,参考咨询。
  • 基金资助:
    *本文系吉林省文化厅科研课题“图书馆信息咨询智能微信公众号建设与服务策略研究”的研究成果之一。(WK2018B123)

Analysis of Readers Based on WeChat Public Service in Jilin Provincial Library

GUO Shan   

  1. Jilin provincial library, Changchun 130028, China
  • Received:2018-09-25 Online:2018-11-30 Published:2019-05-09

摘要:

为了更好地履行公共图书馆社会职责,为读者提供及时有效的移动信息服务。针对吉林省图书馆读者使用微信公众号服务现状,通过发放纸制问卷、网络问卷、二维码问卷的方式进行调研分析,发现现阶段读者对图书馆微信公众号服务认可度较低,图书馆微信公众号服务存在着服务功能不完善、咨询回复时效性较差等问题,提出加大对图书馆微信公众号宣传力度、完善公众号的咨询回复功能、丰富公众号的推送内容、建全公众号自习座位预约及实时问题反馈等功能、美化公众号的操作界面提供个性化定制的建议。

关键词: 吉林省图书馆, 微信, 公众号, 读者, 调研

Abstract:

In order to better fulfill the social responsibility of public libraries and provide readers with timely and effective mobile information services. According to the current situation of readers using Wechat public number service in Jilin Province library, the paper-based questionnaire, network questionnaire and two-dimensional code questionnaire were issued to conduct research and analysis. The reader's recognition of the service of the public number of the library's Wechat is low, the service function of the public number of the library's Wechat is imperfect, and the timeliness of the service of the public number of the library's Wechat is poor. Strategies: Strengthen the publicity of the library WeChat public number, improve the public number's advisory response function, enrich the public number's push content, build a full public number self-study seat reservation function and real-time problem feedback, and beautify the public number's operating interface to provide personalized customization.

Key words: Jilin provincial library, WeChat, public number, readers, investigation

中图分类号: 

  • G250.7