Library Research ›› 2018, Vol. 48 ›› Issue (4): 9-14.
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YAO Xiao-chun
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Abstract:
In the new media era, WeChat platform has become a new and important means for university libraries to carry out reading and promotion work. Based on S-O-R theory, this paper constructs efficient library WeChat loss of user behavior model of the public platform, analyzes result in loss of user related factors, and puts forward targeted suggestions and countermeasures.
Key words: public platform, university library, user loss, factor
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YAO Xiao-chun. Research on User Loss of University Library's WeChat Public Platform Based on S-O-R Theory[J].Library Research, 2018, 48(4): 9-14.
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