Abstract:

Taking WeChat public platforms of municipal public libraries of Jiangsu province as research objects, this paper carries out the investigation on basic information and reading promotion based on WeChat public platform, finds that there are some problems in the current reading promotion of WeChat public platforms of public libraries, such as the single form and content, unfixed frequency, poor interactivity, weak feedback of information, and the reading promotion has not become the main service function of WeChat public platform in libraries, and then puts forward relevant suggestions, which aims at providing some useful references for public libraries to promote reading by using WeChat public platform.

Key words: reading promotion, public library, WeChat public platform