英国

Abstract

Abstract: British "World Book Night" reading promotion activities for more people to enjoy the pleasure of reading as the vision and commits to adult reading promotion activities through the donation books and other forms. This paper introduces the development of the "World Book Night" reading promotion activities in Britain and its effect, and puts forward some suggestions on it.Through analyzing and studyingthe information of the official website of the"World Book Night" and the official website of the British Reading Agency, we can understand the British"World Book Night "present situation, which can give us someenlightenmentsin reading promotion: pay attention to adult reading promotion and media publicity and interaction, multi cooperation, and assess the effect of reading promotion.

Key words: World Book Night, reading promotion, Britain

CLC Number:

G250

CHEN Jia-hui. Study on Reading Promotion Activities of "World Book Night" in Britain[J].Library Research, 2017, 47(2): 89-92.

References 10

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Study on Reading Promotion Activities of "World Book Night" in Britain

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