美术高校图书馆微信公众号阅读推广内容分析与传播效果研究 *——以6所美术高校图书馆为例

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G252

MA Yu. Research on the Communication Effect and the Content Analysis of WeChat Reading Promotion in Fine Art University Libraries: Taking Six Fine Art University Libraries as Examples[J].Library Research, 2018, 48(3): 1-8.

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[1]	第十四次全国国民阅读调查报告出炉:2016年人均阅读7.86[EB/OL].[ 2017- 04- 18]. .
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图书馆	阅读总数	日均阅读数	点赞总数	日均点赞数	篇均阅读数	篇均点赞数	头条文章阅读数	头条日均阅读数	头条点赞数	头条日均点赞数	最大阅读数	最大点赞数	WCI
①	23 096	58.32	470	1.19	334.72	6.81	21 976	55.50	445	1.12	1 783	18	219.59
②	22 280	56.26	474	1.20	244.84	5.21	15 073	38.06	257	0.65	6 667	46	211.23
③	17 980	45.40	224	0.57	382.55	4.77	13 019	32.87	136	0.43	2 064	33	199.36
④	9 818	24.79	331	0.84	245.45	8.28	9 586	24.21	315	0.80	2 613	30	177.07
⑤	11 022	27.83	301	0.76	137.78	7.53	9 901	26.83	222	0.56	853	18	159.28
⑥	2 947	7.44	97	0.24	105.25	3.46	2 714	6.85	95	0.24	433	18	97.66

图书馆名称	微信号	功能介绍
广州美术学院图书馆	GAFA_TSG	发布图书馆最新资讯、馆内动态、展览信息;进行阅读推广、书目推荐;提供读者咨询服务
西安美术学院图书馆	lib_ximei	服务宣传、阅读推广、馆读交流公众号
天津美术学院图书馆	gh_d94bb70d8a36	让阅读与交流无处不在
中国美术学院图书馆	lib_caa	为读者提供信息服务
鲁迅美术学院图书馆	lafa_library	鲁迅美术学院图书馆官网微信公众号
四川美术学院图书馆	scfai-tsg	发送学校和图书馆的相关信息,包括培训,新书通报等

类型	书目推荐	图书推荐	图文欣赏	电影赏析	艺展推荐	数据库推荐	阅读活动	图书展览	培训讲座	阅读数据报告
数量	55	53	7	3	20	48	92	13	59	5
比例	15.49%	14.93%	1.97%	0.85%	5.63%	13.52%	25.92%	3.66%	16.62%	1.41%

类型	书目推荐	图书推荐	图文欣赏	电影赏析	艺展推荐	数据库推荐	阅读活动	图书展览	培训讲座	阅读数据报告
图书馆数 (所)	6	4	2	1	5	6	6	4	6	2
比例	100%	66.67%	33.33%	16.67%	83.33%	100%	100%	66.67%	100%	33.33%

内容类型	总阅读数	篇均阅读数	总点赞数	篇均点赞数	头条文章发生比例	最大阅读数发生数	最大点赞数发生数
图书推荐	6213	117.22	214	4.03	41.51%
书目推荐	16683	303.32	366	6.65	65.45%	2	1
图文欣赏	4689	669.85	87	12.42	100%	1	1
电影赏析	470	156.67	14	4.67	100%
艺展推荐	3441	172.05	93	4.65	35%
数据库推荐	5799	120.81	166	3.46	37.5%
阅读活动	28203	306.55	577	6.27	57.61%	2	3
图书展览	1853	142.53	42	3.31	46.15%
培训讲座	19016	322.31	383	6.49	64.40%	1	1
阅读数据报告	2738	547.6	66	13.2	100%

Research on the Communication Effect and the Content Analysis of WeChat Reading Promotion in Fine Art University Libraries: Taking Six Fine Art University Libraries as Examples

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