图书馆研究

图书馆研究 ›› 2013, Vol. 43 ›› Issue (1): 66-68.

• • 上一篇    下一篇

中小型公共图书馆讲座品牌构建探讨

朱莺   

  1. 中国国家图书馆,北京100034
  • 发布日期:2019-04-28
  • 作者简介:朱莺（1976-），女，馆员，本科，研究方向：图书馆学术讲座。

Discussion on the Lectures Brands Building of Small and Medium Public Libraries

ZHU Ying （The National Library of China, Beijing 100034, China）   

  • Published:2019-04-28

PDF (PC)

481

赞

摘要： 讲座作为一种延伸服务方式，已在各大中型公共图书馆普遍开展。图书馆讲座在宣传优秀文化、展示历史人文、指导读者阅读等方面发挥了重要作用。公共图书馆的讲座品牌培育对提高讲座服务竞争力至关重要。探讨了中小型公共图书馆讲座服务品牌的构建策略，以实现中小型公共图书馆讲座服务的可持续发展。

关键词: 公共图书馆 讲座服务 品牌培育

Abstract: As an extension of library service, lecture has been generally carried out in large and medium pubhc hbraries. Libraries lectures play an important role in propagating excellent culture, revealing history and culture andguiding readers＇ reading. The lectures brands building of public libraries is critical to improve the competitiveness of lectures service. This paper discusses the lectures brand building strategies of small and medium publiclibraries in order to achieve the sustainable development of small and medium public libraries lectures service.

Key words: public library; lecture service; brand building

中图分类号: 

  • G252