关键词: 阅读推广；合作；营销策略；4I原则；7P

Abstract: Cooperative reading promotion serves readers by giving full play to the resource advantages of cooperative subjects，and realizing the common development of readers and cooperative subjects.Marketing strategies reveal the common elements of cooperative reading promotion，the internal links and laws，and provide reference for the research of cooperative reading promotion.This paper analyses the necessity of marketing planning for cooperative reading promotion，introduces the principles of customization marketing，network integrated marketing 4I，service marketing mix 7P and experience marketing，constructs the framework of cooperative Reading Promotion Based on marketing strategy，formulates promotion strategy，establishes a three-dimensional evaluation system for readers，libraries and publishing distribution organizations，and explores the effectiveness route of cooperative reading promotion planning and development.

Key words: reading promotion；cooperation；marketing strategies；4I；7P