图书馆研究

图书馆研究 ›› 2006, Vol. 36 ›› Issue (2): 1-5.

• •    下一篇

基于博弈论的图书馆营销策略

王知津 张丽丽   

  1. 南开大学商学院
  • 发布日期:2019-04-28
  • 作者简介:王知津,男,1947年生,1982年北京大学硕士研究生毕业,现为南开大学商学院信息资源管理系教授、博士生导师,发表学术论文160余篇,出版学术著作13部;邮编：300071,天津市卫津路94号. 张丽丽,女,1984年生,南开大学商学院信息资源管理系2003级本科生.

Marketing Strategy of Library Based on Game Theory

Wang Zhijin, Zhang Lili　   

  • Published:2019-04-28

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摘要： 博弈现象在现代图书馆事业的发展中大量存在.从较详细地分析图书馆博弈现象入手,查找出现代图书馆发展面临的诸多困难与问题,并从营销学角度进一步探讨这些问题,提出了基于图书馆博弈的若干营销策略.希望有关图书馆博弈的分析以及具有现实意义的营销策略建议,能对现代图书馆事业的发展有所裨益.

关键词: 博弈论 营销策略 现代图书馆

Abstract: A large quantity of the Game Theory phenomena exist in the development of the modem libraries. This paper initially advances the phenomena and makes analysis in details, finding out many difficulties and problems faced by the library on its way of development as well. Judging from these problems, the authors make further discussion from the view of marketing science and put forward the marketing methods based on the foundation of Game Theory. Through the analysis of Game Theory and the realistic and practicable suggestion, the authors hope this paper can cast light on the development of the modem library.

Key words: Game Theory, The Strategy of Marketing, Modem Library

中图分类号: 

  • G251