关键词: 图书馆管理 内部营销 图书馆核心竞争力

Abstract: On the basis of explaining the concept of internal marketing,this paper proposes the idea that the dialectical unity exists between the implementation of internal marketing strategies and the construction of the core competitiveness of library.From setting up the library culture,constructing the learning organization,establishing the bidirectional communication channel and implementing full marketing,it probes into the application of internal marketing in library management,in order to give full scope to internal marketing in the construction of the core competitiveness of library.

Key words: library management; internal marketing; core competitiveness of library