关键词: 高校图书馆 内部营销理论 人力资源管理

Abstract: It can attract, encourage and retain hbrarians who have the ability to work, and can realize library management objectives using internal-marketing theory to research librarians, grasp librarians＇ needs and develop, design ＂work product＂according to the librarians needs. This paper simply narratives the internal-marketing theory, and discusses the steps to carry out human resources management of university library with the application of internal marketing theory.

Key words: university library; internal-marketing theory; human resources management