图书馆研究

图书馆研究 ›› 2014, Vol. 44 ›› Issue (5): 41-44.

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图书馆微电影营销初探──从清华大学图书馆微电影荣获“图书馆国际营销奖”谈起

秦劼   

  1. 新乡学院艺术学院资料室,河南新乡453003
  • 发布日期:2019-04-28
  • 作者简介:秦劼（1988-），女，助理馆员，本科，研究方向：图书馆基础理论。

Discussion on Micro Film Marketing of Libraries： Introducing the Micro Film of Tsinghua University Library Winning the “Award for International Marketing of Libraries”

QIN Jie （The Art Institute of Xinxiang University, Xinxiang 453003, China）   

  • Published:2019-04-28

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摘要： 清华大学图书馆的微电影《爱上图书馆》获得国际图书馆协会联合会颁发的＂图书馆国际营销奖＂,使图书馆界认识到微电影所具有的宣传推广图书馆价值观、规章制度、资源和服务的重要功能。图书馆将微电影作为营销工具,将有助于改善营销的主体结构、迅速扩大营销受众,并更加彰显以人为本的营销理念。开展图书馆微电影营销工作,要从对图书馆的深刻体验中寻求创意,加强对微电影创作和传播的管理,不断丰富微电影营销实践。

关键词: 图书馆 微电影 网络营销 营销

Abstract: The micro film ＂fall in love with the library＂ of Tsinghua university library wins ＂library international marketing award＂issued by the international federation of library associations,which makes the library to realize the important function of micro films for promoting library values,regulations, resources and services. Taking micro films as a marketing tool will help libraries improve the main structure of marketing,rapidly expand marketing audiences,reinforce the idea of people oriented marketing. To develop micro films marketing work, libraries should seek creative from the profound experience of libraries, strengthen the management of micro film creation and dissemination,enrich micro films marketing practices.

Key words: library; micro film; network marketing; marketing

中图分类号: 

  • G251