图书馆研究 ›› 2018, Vol. 48 ›› Issue (6): 88-94.

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图书馆文化创意产品开发与推广研究

乔峤   

  1. 福建农林大学图书馆,福建 福州 350002
  • 收稿日期:2018-08-15 出版日期:2018-11-30 发布日期:2019-05-09
  • 作者简介:乔峤(1991-),女,助理馆员,硕士,研究方向:图书馆管理与服务。

Research on the Development and Promotion of Library’s Cultural and Creative Products

QIAO Qiao   

  1. Library of Fujian Agriculture and Forestry University, Fuzhou 350002, China
  • Received:2018-08-15 Online:2018-11-30 Published:2019-05-09

摘要:

分析图书馆文化创意产品的概念与特性,从政策、法律和图书馆社会职能的角度,梳理图书馆文化创意产品开发的背景。图书馆文化创意产品开发与推广的路径包括:政策扶持、法律护航;资金筹集;建立合作机制;人才培养;图书馆文化活动与文创产品结合。在“互联网+”环境下,基于互联网、电子商务平台和社交媒体,推广和宣传图书馆文化创意产品。

关键词: 图书馆, 文化创意, 文创产品开发

Abstract:

This paper analyzes the concept and characters of library's cultural and creative products. From the policy, the legal and the function of library, the paper introduces the background of library's cultural and creative products. On the way to develop and promote library's cultural and creative products, the library should get the policy support and legal protect, raise money, establish cooperation mechanism, cultivate librarians, and combine the cultural activity of library with cultural and creative products. In the “Internet+”, the library promotes and propagates cultural and creative products by the internet, e-commerce as well as social media.

Key words: library, cultural creativity, the development of cultural and creative products

中图分类号: 

  • G252