Abstract:

Bullet Screen reading is a new reading method based on digital reading, is the new trend of social reading during the Internet age. It pays attention to user experience and enhances socializing and entertainment of reading, which make readers read in the participation. This paper starts from the characteristic of bullet screen reading, analyzes its pros and cons, and then put forward suggestions and countermeasures, in order to make this new reading experience could better integrated into traditional reading.

Key words: bullet screen reading, social reading, shallow reading, entertainment