Library Research ›› 2011, Vol. 41 ›› Issue (1): 49-51.

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An Exploration of University Library Marketing Activities under the New Situation ~Taking Liuzhou Medical School Library as an Example

LIU Wei-qin; NIE Yin (1. Library of Liuzhou Medical School, Liuzhou 545006, China ; 2.Library of Liuzhou Teachers College, Liuzhou 545004, China)   

  • Published:2019-04-28

Abstract: In this new age, university library is facing more and more challenges. It is urgent for library to carry on propaganda. Taking Liuzhou Medical School Library as an example, this paper expounds the necessity, strategies and evaluation of library marketing, and puts forward that it is imperative for library to develop marketing activities.

Key words: library marketing; marketing strategy; marketing evaluation

CLC Number: 

  • G250