Abstract: The framework of the industrial chain for mobile communications area is very simple in the Age that voice service is the primary service,however,the framework of the industrial chain becomes into the complication gradually in the Age that value-added service is the primary service. Based on this point, this paper analyses the each role of the industrial chain of mobile value-added service in detail and all-sidedly and brings up the relevant strategies and proposals.

Key words: Value-Added Service, Operation Mode, Industrial Chain, Mobile Operator, Content Provider