Abstract:

This paper briefly analyzes the relevant researches of the library WeChat in the last three years, and finds that higher vocational colleges have little research on the WeChat operation. Taking the library of Nanjing communications institute of technology as an example, and combing with the actual situation, this paper explores four aspects of libraries WeChat user operation, content operation, operation strategy and user experience, and puts forward some new ideas and new ideas.

Key words: higher vocational colleges, library, WeChat operate, operation strategy