Abstract:

Based on the idea of ubiquitous campus, the paper builds 5A service marketing mode in university library: anytime, anywhere、anyone、anything and anyway. Anytime means that a library should stick to the principle of effectiveness, continuity and timeliness so that service marketing can be conducted at anytime. Anywhere represents that a library can carry on its service marketing in any space, be it physical or virtual. Anyone means anyone can be the subject as well as the object of the service marketing. Anything refers to the idea that anything related to the library can be employed for the purpose of marketing. Anyway represents that service marketing requires all possible ways and means that are available.

Key words: university libraries, service marketing, ubiquitous campus