Abstract:

The campus reading in the university is an important force to build a universal reading system and build a scholarly society. On the basis of establishing brand awareness, creating reading and promoting brand, implementing reading and promoting branding strategy, this paper puts forward three layered modules of university campus reading promotion activities by taking interest attraction (shallow reading), exploration and pursuit (deep reading), research in depth (fine reading) as reading objects, constructs the mode of campus reading promotion with interworking, multi-integration between “guiding the resource base(shallow reading), communication platform(reading community), fine reading base (deep reading)”.

Key words: campus reading, university library, reading promotion