Abstract: Reading can help students to cultivate students＂ sentiments, promote students＂ self cultivation. Reading promotion has always been one of the most important services in the university library. Reading by new media has changed the reading habit of the university student and has produced a new challenge to reading promotion in the university library. This paper makes a research on the strategy of new media reading promotion in the university library from three parts of library, network and outside library.

Key words: university library; new media; reading by new media; reading promotion