Library Research ›› 2014, Vol. 44 ›› Issue (4): 35-38.

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Thought on the Marketing Strategy of Library Based on the Theory Of Value Chain

WANG die (Nanjing Library, Nanjing 210002, China)   

  • Published:2019-04-28

Abstract: According to the theory of value chain, this paper expounds the connotation of library value chain, constructs the value chain model of library, and probes into the marketing strategy of library based on the value chain.

Key words: library; value chain; library marketing

CLC Number: 

  • G251