Library Research ›› 2014, Vol. 44 ›› Issue (4): 46-48.

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Research on the Strategies of Network Marketing and Reading Promotion of the University Library

JIANG Hua-lin, LIU Jin-jun (1 Library of Hunan University of Science and Engineering, Yongzhou 425100, China; 2 Library of Xiangtan University, Xiangtan 41110, China)   

  • Published:2019-04-28

Abstract: With the development of the information society, the reading interest, habit and content of university students have changed a lot. University library can take some measures such as using viral promotion, micro-blog, soft paper, group message, e-mail, forum posting to promote reading and utilization ratio of the library.

Key words: network marketing; reading promotion; the university library; reader

CLC Number: 

  • G258.6