Abstract: The research of library services encounter has a positive meaning for improving library service quality and cus- tomer satisfaction. Based on the service theater theory, this paper analyzes the theatrical components of library service encounter and their impact on the service quality from four respects including librarians, users, scene, performing, et al. Some library services encounter strategies to improve service quality are specifically discussed from the view of scene, performances, librarians, users, et al.

Key words: library; service encounters; services theater; service strategy