Library Research ›› 2014, Vol. 44 ›› Issue (3): 76-78.

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The SWOT Analysis of Serving for the Local Enterprises in University Libraries

FENG Xiang-chun (Library of Guangdong University of Petrochemical Technology, Maoming 525000, China)   

  • Published:2019-04-28

Abstract: This paper makes a deep analysis on the behavior of local university serving for local enterprises by using the SWOT analysis method, and proposes some main strategies of university libraries serving for local enterprises: investigating the corporate information needs regularly,building up or joining the regional library consortium to improve the resources guarantee and service quality,exploiting and using the characteristic resources,offering feature services towards enterprises, making full use of the new technology to provide a convenient information serving environment for the enterprise user.

Key words: university library;information service;local enterprise;SWOT analysis

CLC Number: 

  • G252