Library Research ›› 2013, Vol. 43 ›› Issue (6): 91-94.

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Study on Brand Communication of Public Library in "Micro-propagation" Era

LU Ting-ting (Hunan Library, Changsha 410011, China)   

  • Published:2019-04-28

Abstract: Taking the provincial public libraries which opening official micro-blog as an example, this paper analyzes the status and characteristics of brand communication of public library using micro-blog, and proposes the strate- gies .

Key words: micro-propagation; public library; brand communication

CLC Number: 

  • G250