基于7Ps营销理论的“书香嘉年华”营销策略研究

doi:10.3969/j.issn.2095-5197(2019)02-0022-07

Abstract

Abstract: Based on the 7Ps marketing theory, such as product, price, place, promotion, participates, physical evidence and process, East China Normal University Library organize the "Scholarly Carnival" series of activities. Practice shows that the series of “Scholarly Carnival” activities guided by the 7Ps marketing strategy has significantly improved reader engagement, further cultivated readers' reading habits and expanded library influence. 7Ps marketing strategy can provide theoretical support for college reading promotion activities.

Key words: marketing; reading promotion; Scholarly Carnival; library

CLC Number:

G250.15

MA Ning. Research on Marketing Strategy of"School Carnival"Based on7Ps Marketing Theory[J].Library Research, 2019, 49(2): 22-28.

References

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Research on Marketing Strategy of"School Carnival"Based on7Ps Marketing Theory

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