Abstract: The rise of the open access movement has dealt a big shock and poses a sever challenge to the tradictional academic publishing industry.The present paper conducts a profound analyses of its reasons,namely the monopoly of the academic journals by publishers;the waning of libraries＇ purchasing power;the lowering of the publication and dissermation costs of academic journals brought about by the application of information technology;the current pattern of information dissermation running counter to the researchs＇ original intent.

Key words: Open Access,Open Access Movement,Scholarly Joumal,Exchage for Scientific and Technical Documents