Library Research ›› 2008, Vol. 38 ›› Issue (2): 124-126.

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Analysis of the Marketing Strategy of New York-Public Library

NIU Bo (Yunnan Province Library,Kunming 650031,China)   

  • Published:2019-04-28

Abstract: This paper introduces the marketing strategy of New York Public Library, and brings forward the meassures to strengthen marketing strategy for public library in China.

Key words: USA;public library;marketing strategy

CLC Number: 

  • G259.712