Abstract: In recent years,the development of new digital media including internet and mobile media makes large impact on the contemporary university students＇ reading behavior.By analyzing the current situation of the ultilization of new media and the contemporary university students＇ reading,this paper expounds the influence of new media upon the contemporary university students＇ reading behavior,points out that the whole society should guide the contemporary university students＇ reading behavior properly based on going along with the trend.It also emphasizes the essence of reading,advocate to pay attention to the ＂use of useless＂ of reading.

Key words: new media; university student; reading behavior