Library Research ›› 2012, Vol. 42 ›› Issue (2): 45-47.

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A Study of Marketing Strategy of University Library Based on User Information Behavior

ZHANG Chang(Library of Hunan Agricultural University,Changsha 410128,China)   

  • Published:2019-04-28

Abstract: This paper introduces the connotations of user information behavior and its influencing factors,analyses the relationship of user information behavior and university library marketing,and puts forward the marketing strategies of university library based on user information behavior.

Key words: user information behavior; university library; library marketing

CLC Number: 

  • G251