Library Research ›› 2012, Vol. 42 ›› Issue (2): 48-50.

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A Study of Library Social Media Marketing Based on Microblog

WU Fei-xiang(Library and Information Center of Zhejiang Technical Institute of Economics,Hangzhou 310018,China)   

  • Published:2019-04-28

Abstract: Microblog is a new tool for social media marketing,which provides a platform for user to communicate with other users.Taking the Sina microblog as an example,this paper introduces how to build a microblog platform,discusses the application of microblog in information distribution,reference,building user communication platform and user research of library,and points out some precautions when using microblog in libraries.

Key words: microblog; social media marketing; library

CLC Number: 

  • G251