基于价值营销理论的高校图书馆服务

Abstract

Abstract: The theory of value marketing pays close attention to the consumers＇ value composition and cost structure. The application of value marketing theory in library reader service can improve readers＂＂value, reduce the cost of the reader, enhance readers＇ satisfaction. Guided by the theory of value marketing, this paper analyses the formation and characteristics of delivered value system of readers in the library, and puts forward the services strategies of university libraries based on the value of marketing theory.

Key words: value marketing theory; library; reader service

CLC Number:

G252

LIU Xiao-na （Henan Mechanical and Electrical Engineering College, Xinxiang 453003, China）. The Services of Unversity Libraries Based on the Theory of Value Marketing[J].Library Research, 2013, 43(2): 101-103.

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The Services of Unversity Libraries Based on the Theory of Value Marketing

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