Abstract: The utilitarian reading, diversity reading, leisure reading are the reading characteristics of contemporary univer- sity students. Reading promotion activities of university libraries play very critical roles in improving students＇ reading ability, stimulating students＇ interest in reading, enhancing students＇reading efficiency, guiding stu- dents to science reading. Based on the analysis of the meaning of reading promotion and university students＇ reading situation, this paper discusses the reading promotion modes of university libraries.

Key words: university library; reading promotion; university student