Abstract: With the arrival of the information society, vocational college libraries are confronted with challenges brought by society information service organizations. It is imperative of vocational college libraries to utilize marketing idea. This paper briefly discusses the concept of SoLoMo and its significance to the library marketing, analyses the necessity of service marketing in vocational college libraries, and discusses service marketing tactics of voca- tional college libraries based on SoLoMo.

Key words: vocational college library; service marketing; SoLoMo