Abstract: From aspects of resource recommendation, offline activity display, Micro-reading, this paper investigates the current situation of university libraries applying Wechat public platform to reading promotion in Guangdong province. The following problems currently exist： the unpopular promotion, incomplete function, the lack of planning and individuation. Therefore university libraries should pay more attention to this problem, diversify reading promotion methods, make a whole plan and keep a personalized approach to improve reading promotion results.

Key words: Wechat public platform;reading promotion;university library