Abstract:

This paper makes an investigation on the reading promotion service of provincial public libraries based on website, analyses the status quo of the provincial public library digital reading promotion from bibliography recommendation, reading activity, donated books show, reading interactive communication, digital reading platform construction. Aiming at the existing problem,it puts forward the reading promotion service strategy of provincial public libraries based on website, such as constructing the bibliographic recommendation platform to provide the standard bibliographic recommendation service, establishing reading exchange platform to carry out reading exchange services, building integrated reading platform to carry out digital reading services.

Key words: public library, reading promotion, digital reading, library website