Abstract:

This paper analyses the role of reading in improving the reader's literacy, the characteristic of reading promotion ,the concept of social network service (SNS) and its advantages in reading promotion, explores the use of social network services (SNS) for reading promotion, such as the application of SNS to build a promotion platform; the collection and planning of reading promotion topics; the propaganda of reading promotion; the maintenance of readers; the construction of the carrier of reading; the operation of the promotion team; the construction of the reading promotion alliance.

Key words: social network services, university library, reading promotion