传播学视角下的地铁图书馆阅读推广研究——以“M地铁·图书馆”为例

Abstract

Abstract:

As a new way to extend the service of the public library, the subway library provides a platform for reading promotion activities. This paper analyzes the “M subway·library” reading promotion element with the aid of famous Lasswell“5W”propagation model in order to learn from its experience, and puts forward a new way to innovate and develop the reading promotion of the subway library: improving the reading promotion subject, enriching reading promotion contents, expanding reading promotion channels, focusing on reading promotion objects and implementing reading promotion evaluation.

Key words: 5W mode, subway library, reading promotion

CLC Number:

G258.89

LI Yi. Research on the Reading Promotion of the Subway Library under the Perspective of Communication: A Case Study of “M·Subway Library”[J].Library Research, 2016, 46(4): 38-41.

[1]	吴高 . 基于5W模式的我国高校图书馆数字阅读推广研究[J].现代情报, 2014(9):115-119.
[2]	国图与京港地铁共同启动京城首家地铁图书馆[EB/OL].[ 2015- 01- 12] .
[3]	回家过大年地铁赏年画[EB/OL].[ 2016- 01- 29]. .
[4]	第十三次全国国民阅读调查数据在京发布[EB/OL]. [ 2016- 04- 19]. .
[5]	北京地铁日客流量创纪录首破1200万人次[EB/OL].[ 2016- 03- 27]. .
[6]	16万人次 “地铁图书馆”畅读[EB/OL].[ 2016- 01- 19]. .
[7]	崔冰 . “M地铁·图书馆”对推动全民阅读的启示[J].图书馆学刊, 2015(12):8-10.
[8]	时幸花 . 新媒体时代地铁图书馆阅读推广研究[J].河北科技图苑, 2015(4):76-78,81.

[1]	LI Gui-zhen,SUN Qing-yu,YAO Xue-qi,LUO Jin-zeng. Research on Evaluation of Reading Promotion in Academic Libraries Based on Questionnaire [J]. Library Research, 2018, 48(6): 40-46.
[2]	MA Jiang-bao,ZHAO Ping. Research on Scene Reading Promotion Service of the Library Based on Space Transformation [J]. Library Research, 2018, 48(6): 63-67.
[3]	YANG Jun-feng,TANG Pu-ni,GANG Zheng-chao. Research on the Leading Cadres' Reading Behavior and Reading Promotion Path: A Case Study on Party and Government Cadres of Chengdu [J]. Library Research, 2018, 48(6): 68-72.
[4]	GAO Yu-jie,TANG Pin. Bibliometric Analysis of Research Papers on Micromedia Reading Promotion in Chinese University Libraries [J]. Library Research, 2018, 48(6): 123-128.
[5]	ZHANG Lei. Research on Project Management Practice of Reading Promotion in University Library [J]. Library Research, 2018, 48(5): 73-79.
[6]	XIONG Li-jun,ZHOU Ning-ping,WANG Qing. Path Selection of Innovating Reading Promotion Service System from the Perspective of Supply Side Structural Reform [J]. Library Research, 2018, 48(5): 67-72.
[7]	LIU Ying. Research on the Reading Promotion of WeChat Public Platforms in Public Libraries: Taking Municipal Public Libraries of Jiangsu Province as Examples [J]. Library Research, 2018, 48(5): 102-107.
[8]	SUN Chun-mei,YANG Yi. The Enlightenment of TV Reading Programs on Library Reading Promotion [J]. Library Research, 2018, 48(4): 65-69.
[9]	TAN Xiang-yin. Practice and Consideration of the Promotion of Experiential Reading in Libraries: A Case Study of the “Zhongtu Reading Gathering” of Sun Yat-sen Library of Guangdong Province [J]. Library Research, 2018, 48(4): 70-74.
[10]	MA Yu. Research on the Communication Effect and the Content Analysis of WeChat Reading Promotion in Fine Art University Libraries: Taking Six Fine Art University Libraries as Examples [J]. Library Research, 2018, 48(3): 1-8.
[11]	HE Hai-zhao,LI Li. Explores and Practice of University Library’s Participation in Community Public Cultural Service: Taking Guangxi University of Science and Technology Library as an Example to Participate in the Construction of Minors' Reading Base [J]. Library Research, 2018, 48(3): 72-75.
[12]	LUO Keng. The Exploration of Reading Promotion Activity to Promote Campus Reading in Universities:A Case Study of “Reading, Enjoying——Discovery” Campus Reading Promotion [J]. Library Research, 2018, 48(3): 91-96.
[13]	LI Yan-yan,WANG Xi-ming,SHI Hai-yan,WANG Feng. Research of the University Library Reading Promotion under the Thinking of Internet Plus: Talking the Hebei University of Architecture Library as an Example [J]. Library Research, 2018, 48(3): 56-61.
[14]	ZHANG Xiao-Xin. Application Prospect and Enlightenment of Reading Aloud in Library Reading Promotion: Taking “The Reader” as an Example [J]. Library Research, 2018, 48(3): 62-66.
[15]	Fang CUI. On Reading Promotion of Public Library in China and Its Evaluation [J]. Library Research, 2018, 48(2): 66-71.

Research on the Reading Promotion of the Subway Library under the Perspective of Communication: A Case Study of “M·Subway Library”

RichHTML

PDF (PC)

Like

Knowledge

Abstract

Cite this article

share this article

References 8

Related Articles 15

Metrics

Comments

Recommended 10