Library Research ›› 2017, Vol. 47 ›› Issue (3): 85-91.

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Research on the Reading Promotion of University Libraries in Fujian Province Based on the WeChat Public Platform

LIN Hui   

  1. Minjiang University Library, Fuzhou 350108, China
  • Received:2017-02-08 Online:2017-03-28 Published:2019-04-28

Abstract:

The WeChat public platform brings new opportunities for the reading promotion in university libraries,how to use WeChat public platform to achieve good reading promotion effect is a hot topic that deserves deep consideration. Taking 37 university libraries in Fujian province as the research object,this paper investigates and analyzes the amount of reading promotion,custom menus and promotional contents of university library WeChat public platform,and puts forward some suggestions on the reading promotion of university libraries based on the WeChat.

Key words: university library, WeChat public platform, reading promotion

CLC Number: 

  • G252