基于生态营销理念的高校图书馆微信公众平台服务模式研究 *——以广东省高校图书馆为例

ISSN 2095-5197　CN 36-1324/G2

Library Research ›› 2017, Vol. 47 ›› Issue (5): 43-48.

• Information Resource Service • Previous Articles Next Articles

The WeChat Public Platform Service Mode of the University Library Based on the Concept of Eco-marketing: Taking University Libraries of Guangdong Province as Examples

CHEN Dong-ling

Library of Guangzhou Civil Aviation College, Guangzhou 510403, China

Received:2017-06-09 Online:2017-05-28 Published:2019-04-28

Abstract

Abstract:

This paper empirically studies the operation of WeChat platform of university libraries in Guangdong province. Based on the theory of three stages of sell pre-marketing, marketing, sales marketing in eco-marketing, it establishes the WeChat public platform service mode of the university library through platform promotion, user experience and user feedback.

Key words: ecological marketing, university library, WeChat public platform, WeChat service mode

CLC Number:

G252

CHEN Dong-ling. The WeChat Public Platform Service Mode of the University Library Based on the Concept of Eco-marketing: Taking University Libraries of Guangdong Province as Examples[J].Library Research, 2017, 47(5): 43-48.

办学层次		总数(所)	开通数(所)	开通率	备注
公办本科	“985高校”	2	2	100.0%	整体开通率83.8%
	“211高校”	10	9	90.0%
	其他高校	27	22	81.5%
民办本科		6	2	33.3%

公众号	发布次数	文章总数	阅读总数	平均阅读数	点赞总数	头条文章阅读量	WCI
广州大学图书馆	9	9	10 622	1 180	394	10 622	423.95
广东财经大学图书馆	25	42	25 699	612	594	19 436	419.53
深圳大学图书馆	2	2	6 152	3 076	60	6 152	417.96
惠州学院图书馆	4	9	11 116	1 235	187	7 575	414.42
中山大学图书馆	12	18	16 787	933	226	13 903	411.08
广东工业大学图书馆	4	13	10 820	832	267	6 145	398.73
韶关学院图书馆	20	28	14 625	522	525	12 394	378.25
仲恺农业工程学院图书馆	13	16	9 412	588	256	8 201	365.83
五邑大学图书馆	14	21	9 412	448	153	7 976	329.74
华南师范大学图书馆	3	4	3 488	872	68	3 084	326.91

序号	标题	阅读数	是否头条
1	重要通知	3 887	是
2	三月励志电影预告	3 196	是
3	有关敬请读者修改邮箱的温馨提示	3 113	是
4	微信可以传书啦	3 212	是
5	重要通知三则	3 020	是

序号	标题	点赞数	是否头条
1	2016年图书馆微数据&阅读报告	108	是
2	通告\|图书馆禁止恶意下载电子资源	103	是
3	三月励志电影预告	100	是
4	微信可以传书啦	95	是
5	图书馆今后周四(工作日)中午下午照常开放	77	是

序号	标题	阅读数	原创标识
1	考试神器,中科宝典	24	无
2	《PsycEXTRA数据库》(ProQuest)试用通知	24	无
3	试用:EduScholarships Index(全球学生奖学金检索数据库)	23	无
4	网络课程《社科信息素养教程》实习安排表(3月27日至3月29日)	21	无
5	有奖活动:“吃货欧洲游”高校知识竞赛	18	无
6	Udacity收购ToB编程课程制作平台CoudLabs,增加协同编程功能	15	无
7	海研全球科研项目数据库培训通知	15	无
8	VIPKID与国际在线教育平台Coursera达成战略合作	15	无
9	试用:EduDonor Index(全球教育机构补助金检索数据库)	13	无
10	尚唯全球产品样本数据库开放试用	13	无

The WeChat Public Platform Service Mode of the University Library Based on the Concept of Eco-marketing: Taking University Libraries of Guangdong Province as Examples

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[1]	微信网络时代的变革者[EB/OL].[ 2016- 08- 03]. .
[2]	微信传播指数WCI算法介绍[EB/OL].[2016- 03- 14]..
[3]	生态营销[EB/OL].[2017-05-11]. .
[4]	张丹丹. 杨思洛 . 省级公共图书馆微信公众平台利用情况调查和分析[J].图书馆, 2015(6):60-64. doi: 10.3969/j.issn.1002-1558.2015.06.015

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