Abstract:

Taking 35 undergraduate colleges and universities libraries located in Guangzhou as investigation objects, this paper aims to understand in depth the status of internal publications of university libraries in Guangzhou through website survey, telephone, mail and QQ interview, makes a comparative study on 25 kinds internal publications of university libraries from publishing cycle, purpose orientation, column setting, publication form and publication type, points out some problems,and puts forward the development strategy of internal publications of university libraries under the new media environment.

Key words: new media environment, university library, internal publication, investigation and analysis, Guangzhou