Abstract:

Taking the report on Shenzhen Library which is published in Shenzhen Special Zone Daily in 2014 as a research object, this paper analyses the report from four angles which are the time and the quantity, the content, the theme, the tend of reports. Furthermore, it probes into some strategies of image-building of Shenzhen Library, such as using event marketing skillfully, building up brand activities, enhancing the cooperation with the media, providing high quality and innovative services.

Key words: library image, Shenzhen Library, Shenzhen Special Zone Daily