Abstract:

In view of the current university library service facing the bottleneck, by investigating the "985 Project" university libraries using new media, this paper summarizes the existing problems, combines with the actual situation of the library of China Pharmacelitical Unirersity and establishes a set of effective new media marketing service system, which can guide high school library from passive service to active service and attract more readers to pay attention to the library and the library resources.

Key words: new media, university library, marketing service