“985”高校图书馆网站阅读推广栏目调查研究

Abstract

Abstract: Reading promotion services are important for university libraries to cultivate and promote their readers ＇ reading and learning habits, to implement talents strategy and play an important way of library value of campus culture.Through comparative analyses, this paper provides an interesting case study on how reading promotion activities are carried out at ＂985＂ university library websites, revealing the features of such campaigns and providing insights on how to avoid shortcomings during the processes, which is useful for university libraries to promote readers＇ reading habits by websites.

Key words: university library; website; reading promotion; reading guidance

CLC Number:

G252

MA Ming-jin （Library of Beijing Information Science and Technology University, Beijing 100101, China）. An Investigation and Study on Reading Promotion Columns on “985” University Library Websites[J].Library Research, 2015, 45(6): 63-67.

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An Investigation and Study on Reading Promotion Columns on “985” University Library Websites

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