Abstract: In order to better serve users and promote the service efficiency and utilization rate of Resource Recommendation in university libraries, based on the theory of perceived value and UTAUT model, this paper constructs a conceptual model of influencing factors of willingness to use. Taking the students in Huazhong university of science and technology as the objects, 220 valid sample data are obtained by questionnaire survey.SPSS is used to analyze the data and Amos is used to test the model, so as to obtain the influence of willingness to use. Besides the two hypothetical variables of social impact and service quality, performance expectation, effort expectation and perceived value all have positive effects on use intention, and recommendation principle has negative effects on use intention.

Key words: recommendation purchase；academic library；willingness to use