Abstract:

As a new communication tool, WeChat is drawing more attention to the library circle, this paper introduces the basic situation and the development of WeChat and WeChat public account, puts forward the importance of introducing WeChat public account in higher vocational college libraries. At the same time, it surveys and analyses the application status of the Wechat public account in the library mobile service, and sums up the problem of WeChat account platform existing in the higher vocational college library, and probes into the effective strategy of WeChat service in higher vocational college libraries.

Key words: WeChat, WeChat public account, higher vocational college library, mobile service