移动社交媒体倦怠行为影响因素研究——基于微信调查

doi:10.3969/j.issn.2095-5197(2019)06-0001-14

Abstract

Abstract: Exploring the influencing factors of social media burnout behavior of information users can provide corresponding theoretical and practical guidance for information service providers and social media operators, and then promote information sharing among information users.Firstly, a new model of social media burnout is constructed based on the technology acceptance model, the existing model of social media burnout and the current network environment of information overload and social overload, and the introduction of a new variable“ impression management”.Then, the relevant data are collected through questionnaires and the model is tested and revised empirically.Finally, the original model is modified based on the results of hypothesis verification.The study found that perceived ease of use, self-efficacy, information overload, and social overload all had a significant positive effect on social media burnout behavior; perceived usefulness, privacy concerns, and impression management had no significant effect on social media burnout behavior; the age as a regulating variable had no obvious moderating effect on other variables.

Key words: information behavior; social media burnout; WeChat; empirical research

CLC Number:

G250

YU Bo2，LI Yang3，WEN Liang-ming4,5，ZHANG Yan-yan6. Research on the Influencing Factors of Mobile Social Media Burnout Behavior: Based on WeChat[J].Library Research, 2019, 49(6): 1-14.

References

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Research on the Influencing Factors of Mobile Social Media Burnout Behavior: Based on WeChat

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