Abstract:

The propaganda work carries out the reading and promotion activities of the university library efficiently. This paper introduces mobile internet marketing model in the library "academic information lectures" activities, through the goal of the user's precise marketing and information sharing based on social media marketing in two ways to promote. Compared with the traditional way of propaganda, this model is easy to spread, covering a wide range of real-time interaction with the reader, to keep abreast of the reader's needs and opinions, etc. In order to develop a seminar to meet the needs of readers, it makes the reader actively involved.

Key words: mobile internet, marketing model, reading promotion, training lectures