移动客户端一对多阅读推广探索 *——以微信公众平台为例

Abstract

Abstract:

Mobile internet has deeply changed people’s reading habits and reading ways. As an influential APP in mobile clients, WeChat public platform is an effective tool for promoting reading. On the basis of researching many WeChat public platforms for reading, such as library circle, publishing circle and cultural institutions and groups, this paper explores ideas and methods of public libraries to promote reading with WeChat public platform.

Key words: mobile client, WeChat public platform, reading promotion

CLC Number:

G252

WANG Lan-wei. A Research on One-to-many Reading Promotion with Mobile Clients: Taking WeChat Public Platform as an Example[J].Library Research, 2016, 46(3): 63-67.

序号	微信平台名称	微信号	主要推送内容
1	罗辑思维	luojisw	语音信息、粉丝文章、思想、活动信息、商业推广
2	共识网	igougshi	思想、时评、荐书、活动
3	新儒家	nrujia	思想、学术、国学
4	国画集	iguohuaji	名家名画、国画赏析、绘画知识
5	壹读	yiduiread	互动、故事、随笔、文化、美食

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A Research on One-to-many Reading Promotion with Mobile Clients: Taking WeChat Public Platform as an Example

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