新常态下高校图书馆微信公众号调查与反思——基于特殊时期北上广“双一流”高校图书馆的实践

doi:10.3969/j.issn.2095-5197(2021)02-0080-08

Abstract

Abstract: According to the survey and comparison of the year-on-year service of the we-chat public accounts of ten‘Double First-Class’college libraries in Beijing, Shanghai, and Guangzhou between 2019 and the special period of 2020，we find that the indexes of communication capability in 2020 have increased significantly,and the contents of the articles have the coherence and begin to focus on several aspects,which can provide many insights and references for the operation of the we-chat public accounts of college libraries in the future.In new normal,the college libraries need to further coordinate the online and offline services,guarantee the smooth operation of the online service to the utmost. The articles of the we-chat public account should enhance the‘systematic ’database construction,expand the‘diversified’reading experience,guarantee the discipline construction to‘keep pace with the times’, and give consideration to the‘common welfare’of both inside and outside college services.

Key words: new normal；college library;special period;articles from We-chat official accounts

CLC Number:

G258.6

YI Lan. Investigation and Reflection of the Publicity of University Library WeChat Official Accounts in New Normal:Based on the Practice of Libraries of "Double First-Class" Universities in Beijing,Shanghai and Guangzhou during the Special Period[J].Library Research, 2021, 51(2): 80-87.

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Investigation and Reflection of the Publicity of University Library WeChat Official Accounts in New Normal:Based on the Practice of Libraries of "Double First-Class" Universities in Beijing,Shanghai and Guangzhou during the Special Period

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